Building a sustainable business in the current climate is going to be a struggle, but one worth committing to! There are so many things you can be doing to build your sustainable business, even when you’re staying at home. In this post we’ll look at four effective ways to build your sustainable business.
Build A Sustainable Business
Build Your Business On Belief
You can change everything about your business other than your core beliefs. Building a sustainable business all boils down to your beliefs and creating value. When times are tough and you’re struggling, your business might be depending on what your beliefs are. If your beliefs are vague, then you must go back and revisit your business mission. Your core beliefs have to be consistent with what you as a company are going to do to drive value.
Invest In Tech
Whether you’re temporarily working from home or running your business single handedly, technology inevitably plays a huge role in your day to day working life. Technology allows you to communicate with clients, manage your productivity and keep your customers data safe. You need to make sure your technology is up to date, that you invest in reliable equipment from cameras, software to laptops. Upgrading any slow software with oracle forms migration will really help you to stay productive and on top of your game. If you outsource work to freelancers you can track how they’re spending their time, Asana and Slack are some of the most powerful tools in use today; they’re guaranteed to make your operation super efficient.
Retain Your Core Beliefs
When you are running a small business, you need to be prepared to be constantly re-inventing, re-imaging and getting creative. You might need to rethink your product offering, your marketing strategy and shift your focus on a monthly basis. Be sure to be doing this whilst retaining a core belief system, because you want your business and product offering to be sustainable and your clients, and your partners to trust your company.
Focus On Delivering Value
As the world races to catch up with the needs required to stop the Climate Crisis, being a small business you are at an advantage. Things are changing rapidly as we witness the green revolution unfolding. Customers are switching to eco-friendly alternatives and demanding more from products. Gradually products with purpose are becoming favoured over those that pollute the planet. However, you need to be prepared as growth is never comfortable. Make sure your business focuses on delivering value in innovative ways for your customers.
“The greatest threat to our planet is the belief that someone else will save it.”
– Robert Swan, Author
Stay fabulous
Christine
