Real beauty is not shallow and far from cruel. Real beauty is about who you are on the inside, including your character and soul. In recent years, social media has created more transparency within the beauty industry, exposing unethical behaviour and practices. Since then, consumers have become more conscious of products they buy and who they buy from.
Since the veil has been lifted, the beauty industry has started to change for the better, leading to sustainable practices, mindful ingredients and ethical leadership. However, it’s still so important as consumers to do our research and be conscious of where we spend our money. If you are interested in incorporating sustainable and ethical beauty into your routine, check out these five B-Corp certified beauty brands that are leading the way in conscious beauty.
Conscious Beauty
- Natura
If you are looking to incorporate ethically sourced cosmetics into your makeup bag, Natura is a cosmetics company with an outstanding B-Corp rating of 120.3. They are extremely conscious about well-being and sustainable practices and put that into practice by cultivating relationships within their communities as well as nature.
Additionally, they have their own plants that are located in surrounding areas as well as an industrial complex which allows them to expand production and attract other companies to promote sustainable business development.
Shop: Natura Beauty
Learn more about Natura brands: Natura&Co
- Eluma Beauty, Inc
Eluma Beauty, Inc. is a vegan beauty brand with a mission to make cosmetics that are healthier for you and the planet. They are dedicated to sustainable practices by incorporating reusable bamboo packaging that’s both chic and good for the planet! Eluma Beauty is also very inclusive and has a commitment to helping people create their own definition of beauty, regardless of gender identity, age, ethnicity or body type.
Through their Social and Environmental Impact program, Eluma commits up to 2% of sales to charitable causes each year and are focused on improving the communities in which they live and work.
Shop: Eluma Beauty Inc. (Elate Cosmetics)
- Sienna Byron Bay
Sienna Byron Bay is a beauty company based in Australia that makes non-toxic nail polish. Their polish offers high-quality and long lasting color while remaining sustainable, vegan, cruelty-free, and ethical.
They have inclusive practices within their business and continue to push and inspire sustainable approaches to the beauty industry. So next time you want to treat yourself to a mani-pedi during your at-home spa day, grab a few of your favourite colours from this sustainable beauty company.
Shop: Sienna
- The Body Shop
The Body Shop has been a leader and change maker within the conscious beauty industry with their strong commitment to support and advocate many different social and environmental movements such as human trafficking, domestic violence, climate change, animal testing and more.
The Body Shop was at the forefront of the fair trade movement in the beauty industry and still continues to work with suppliers all over the world to source natural ingredients and packaging through their Community Trade program.
Shop: The Body Shop
- Zue Botanicals
Zue Botanicals is a clean beauty brand that offers products made with 100% botanical ingredients. They were the first wellness brand to embody the ancestral principles of nature and beauty that was developed by the Paez Tribes of South America.
Their line is suitable for all skin types and is certified vegan and cruelty-free, non-GMO, free from 400+ harmful ingredients and foster environmentally and socially conscious techniques within their business practice. They also select an animal or environmental cause to support every 3 months, and send you pictures and videos of the results of your contribution by buying their products!
Shop: Zue Botanicals
When it comes to beauty products, we are buying more than skincare and cosmetics — we are buying into a business that has the ability to help change our world for the better. Choose consciously.
This change can begin with us, depending on who we support and where we spend our money. For more brands and information on what to look for in a beauty product, check out this infographic below!
Photo by Carolina Heza
