The coronavirus pandemic has seen many of our careers take a sudden and unexpected turn. While many of us were previously in secure and safe jobs, the pandemic saw many companies close and many of us have time to reflect on our career choices and decide that something different might be better for us. It’s not all too surprising that countless people are now considering opening their own small green businesses once the pandemic is over. Being your own boss offers plenty of perks, including having more control over your position and working inline with your core values. So, if you have a green business idea and you’re planning on launching your very own green business, here are a few tips that will come in useful for your launch!
Think Local
If you’re opening a physical “bricks and mortar” store, it’s absolutely essential that you advertise your presence locally. Whether you’re opening a waste-free retail store, a vegan cafe, a plant-based restaurant, or any other form of green business, you need to let people know that you’re there and what products or services you offer. Attracting attention to the presence of your store will imprint it on people’s minds and people will know where to go if they want what you’re selling. Once of the best ways to achieve this is to hang a huge banner or poster around the neighbourhood announcing your opening and offers. A simple sign will attract attention and will also help people to remember where your store actually is. Use professional Printers to create a sign to ensure that it’s high quality and will withstand the elements rather than tearing or wearing away as soon as it’s exposed to wind, rain or other elements.
Create An Impressive Window Display
Your window display is what will draw customers in. It’s an absolute essential when it comes to securing interest and custom. So, put some effort in. Curate an impressive display showcasing your best wares. You could arrange your produce in baskets and wooden crates or get creative with found items and plants. You can use materials that will last quite some time like a Polycarbonate Sheet should you need highly resistant materials, while also providing UV protection to your products. Think green when it comes to your window display.
Have an Online Presence
While you may want to get people through your doors in real life, an online presence is essential. Nowadays, people are spending increasing amounts of time online. They’re scrolling through social media. They’re reading blogs. They’re reading articles. So, having a presence online can help to increase awareness of your business and its presence. This can encourage people to pop in, browse your goods and (hopefully) make purchases. So, create profiles for your company on Facebook, Instagram and Twitter. You may also want to collaborate with local social media influencers to draw more attention to your business and brand.
Things To Consider
- Using Non-plastic Packaging
- Recycling any waste
- Register for Fair Trade, Soil Association, other green certifications
- Sign up to offset your business carbon with Ecologi
Launching your own small green business really is an exciting step. So, take your time and don’t rush it. Make sure you are fully prepared and ready to go before launching. This will prevent and minimise mishaps and maximise your impact and profitability. Hopefully some of the above advice should really help you along the way!
