If you want to make sure that your small sustainable business comes across as respectable and easy to trust, you need to show customers that you have a professional approach. People don’t want to put their trust in companies that come across as a little shady or amateur in any way. That’s why we’re going to discuss today some of the things that you can do to make your small sustainable business look more professional, no matter how new your venture is.
Become An Industry Thought Leader
Becoming an industry thought leader is one of the easiest ways of getting your face out there and being seen by more people. When people start to view you as an authority figure in your industry, that means they’ll be more likely to trust your sustainable business too. It’s about showing the world that your sustainable business has the right expertise and credentials and that it’s positioned well to help customers.
Invest in Your Online Content
Investing in your online content and looking for ways to improve it going forward is never a bad idea. You want your business to draw people in and give them a reason to visit. That’s only going to happen if you have good quality content on your site and you’re ranking high on search engine results pages for relevant keywords and search terms. Invest time in learning about SEO or hire a freelancer to help to improve your businesses visibility in search engines.
Get Your Own Domain & Create A Professional Website
Ensuring your domain is correct and correlates to the name of your sustainable brand is important. This is a simple thing but it immediately shows a level of professionalism and trust that people are looking for these days. You also want to make sure that the website design that you have in place exudes professionalism and looks in keeping with relevant industry standards that are already in place.
A Professional Payment System
Having a professional payment system in place will make it much easier for customers to take you seriously. Beyond that, it’ll also ensure that the customer experience is as smooth and simple as it always should be. It’s not always easy to find the perfect POS system for your business, but if you’re willing to browse the options and consider your needs carefully, you’ll eventually find one that meets your needs.
Make Eco-Friendly Business Cards
Finally, it might sound old-school, but you might want to think about making some business cards if that’s something that you haven’t done already. With the right business cards, you can make it much easier to reach new people and generate leads when you’re attending trade shows or industry events. It also shows a level of preparedness and professionalism that people tend to respect. All those things matter when winning new customers for your brand. There are lots of eco-friendly business cards available, so you can stay true to your values.
There are clearly lots of things that can be done to make your small sustainable business build trust. If you want to compete against some of the bigger rivals in your niche, you definitely need to think about how you might do that. The ideas above will guide you on that journey.
You might also enjoy reading…
When it comes to sustainable selling, you will want to focus on adding value to your customers lives. As a business owner it’s vital to consider what your customers value. In this handy book, Claire Potter helps explain what the circular economy is, how we as individuals fit into a bigger landscape, how we can demand more of brands, corporations and governments – and how all the decisions we make really do make a difference.
Photography by Monika Kozub
