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40% of clothing is never worn. Our sustainable clothing is printed on-demand in real time avoiding deadstock waste. good fronds clothing is made using natural, organic materials. The factories producing our garments are powered by renewable energy. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper. Big orders come in cardboard boxes, with paper-based tape.

Where our products are dyed, the water is recovered, cleaned and recirculated. At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. It is a closed loop system. Our products are made to last, however when that sad time comes and your items are no longer wearable, they can be sent back and the material reprocessed, respun and made into new products through our partners Remill process.