Truth, sustainable selling takes hard work, long hours and persistence. You’ve got your sustainable products designed and ready, but you’re sales and sign ups are slow off the ground. A lot of company owners think as soon as they launch their site, that they will then be able to draw a steady stream of revenue for their business. The reality of having a site is that you need to put in a lot of work to make it successful, and there are also a lot of mistakes that you need to avoid. If you want to find out more, then simply take a look below.
3 Steps To Sustainable Selling
You’re Not Optimising for Mobile
In 2016, the amount of people who were viewing a site on a mobile surpassed those who viewed on desktop. Since then, the number has only increased. If your website is not optimised for mobile then you could be making a huge mistake and you could be missing out on hundreds of customers. On top of this, you may find that your site ends up looking broken and outdated. This is the last thing that you need, so make sure that you do what you can to optimise it where possible.
Your Website Design is Poor
A major reason why websites fail is because they have a poor design. If you have a poor website design, then this will not win your business any points when it comes to your competitors. You have to make sure that the design of your site matches your branding, and you also need to make sure that it is consistent as well. If you don’t, then you may find that you end up struggling more overall to get leads and this is the last thing that you need. You do not need to follow any kind of design trend and you also do not need to have a website that is full of animation either, but you do need to make sure that your website connects with your audience.
You’re Not Investing in SEO
Sustainable selling doesn’t happen overnight. If you are not investing in SEO, then this is another huge mistake that you could be making. If you want to help yourself here, then you need to make sure that you are using SEO to your advantage so you can get more leads. It may be that you try and go through a leading SEO agency and that you also take the time to track your results. If you don’t, then you may find that you end up losing out overall to your competitors. Having a solid strategy along with some goals will also help you out a lot here. If you do not have any kind of strategy, then you will never know if you are achieving your goals, and you may be investing your efforts in the wrong departments, which is the last thing you need.
So, if you can avoid these mistakes, then it will really help you to make sure that you fix any potential problems before they go on to be the downfall of your site. It is better late than never for you to take action, so make sure that you are mindful of your site right now and the issues you are experiencing.
You might also enjoy reading…
When it comes to sustainable selling, you will want to focus on adding value to your customers lives. As a business owner it’s vital to consider what your customers value. In this handy book, Claire Potter helps explain what the circular economy is, how we as individuals fit into a bigger landscape, how we can demand more of brands, corporations and governments – and how all the decisions we make really do make a difference.
Photography by Rizky Subagja
